so basically if u wanna protect a geographical indication (GI) u can go about doing so in 3 ways
1. through use of trade mark
this would be like cheddar cheese and arabic coffee (lol typed african the first time then i was like what’s african coffee lulz ok maybe it exists but IM NOT A COFFEE DRINKER i eat kopiko) and this lvl of protection is poor cos it can become generic bla bla bla
2. through laws of business practices
and guess what!!!!! in this case….. prosciutto di parma v ASDA, the italian company held that ASDA was not allowed to sell packed parma ham cos PARMA HAM IS MEANT TO BE SOLD TO CONSUMERS ONLY IF THE HAM IS ‘SLICED OFF THE BONE’ IN FRONT OF THE CONSUMER. i guess i’ve been eating fake non legit parma ham all my life ……. never had anyone slice it in front of me before. and it was held it was infringing on the laws of business practices cos it compromised the trade of parma ham.
3. (this is actually irrelevant alr i just wanted to share the parma ham bit) suis generis system
this is the stilton cheese being protected by certification trademarks. ya stilton cheese gets certificates!! and the harris tweed act. and btw the suis generis system is the one that the UK employs the most and i’m sure the UK is also the country that employs it the most lol protect what harris tweed??? what???